Friday, 15 June 2012

OAB Olivia - character design

I recently did some work developing concepts for a mascot/character to be used to promote awareness of a medical condition known as OAB syndrome. As this stands for over active bladder, they had to handle things in a delicate manner... and so out of these three ideas, the client settled on the more straightforward human character (developed further at the bottom). Whilst I really like the tap concept, I can see how it could be seen as insensitive. I still like the various handles as hats though!

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